HOLY FREEDOM®
Business Introduction / Branding Video
Brand identity video to introduce Italian motorsports apparel company to new distributors in the Americas & beyond.
Video pro narration by Marco Beccari
HOLYFREEDOM® (HolyFreedom.com) is the Italian designer and manufacturer of premium motorsports apparel. The company is seeking additional distributors in the Americas and beyond.
During a vacation visit to Bologna, Modena, & Parma I met Arnaldo Upali and his team at Holy Freedom. When I asked Arnaldo to tell me what his business needs most he said, “We really need a distributor in the USA.” I proposed the creation of a brand strategy message (below) in English that would be transcribed locally for the Italian version of the company’s website. He loved my concept and we planned our day of shooting the following week. I immediately went to work writing the script that became the blueprint for the video. We filmed corresponding scenes near the company’s headquarters and I created a video to introduce Holy Freedom to potential distributors - all within a tight turnaround deadline (using travel camera gear intended to shoot only vacation photos, wine-tasting videos and the occasional Ferrari :)
“Italians are born with a thirst for life - an insatiable quest for knowledge, culture, novelty, experience, beauty, art, and connection - this is the universal desire for freedom.
Free to dream and to explore.
To connect with like-minded souls while expressing our own individuality - this is the true essence of freedom… of Holy Freedom.
Born nearly two decades ago in the gastronomic capital of the world, Parma, Italy and greatly influenced by the stables of Italian motorsports cars and motorcycles mere kilometers away, Holy Freedom combines centuries of European craftsmanship with the uniquely Italian pursuit of style, romance, and quality of life.
Whether you’re motorcycling city streets, touring coastal highways, or attending a Grand Prix as a rabid spectator, we’ve got you covered.
To share rich sensory experiences alone or with fellow beautiful humans -
and look totally badass doing so -
this is Holy Freedom.”
